Using primary research among your competitors and our best practices data base of more than 90,000 customer responses on dissatisfaction, we tell you:
- How your customer retention track record stacks up against your primary competition and the industry overall
- Why defecting customers prefer your competitors
- Sources of dissatisfaction among your competitors' customers and what you can do to win them over
- Service and product attributes that drive customer loyalty and, thus, have the most impact on profits
- Specific improvements that will reduce customer defections
- Specific improvements that will give you competitive advantage
A company can only handle so much change at a time. When there are twenty pressing problems, and you know you can only fix five of them within the next six months, a Revenue@Risk Competitive Study can help you prioritize according to competitive advantage. If an issue is prevalent among all of your competition, for example, perhaps it can fall lower on your list. Conversely, fixing an issue that the competition is already on top of can substantially reduce defections.
Approximate time frame: 4-6 months
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