North American retailers are investing hundreds of millions of dollars to deliver an integrated retail brand experience across channels. But definitive learnings on the requirements and behaviors of the multi-channel shopper are in short supply. This new research study conducted by Verde and the Wharton School of Business will profile the characteristics, preferences and behaviors of the "multi-channel shopper" vs. the "single channel shopper" and provide new insights on channel strategies retailers can use to grow multi-channel shopping behaviors. Areas of focus:
behaviors
Expectations of multi-channel shoppers as they navigate the cross-channel
shopping experience
How retailers cultivate multi-channel shoppers through carefully crafted
channel experiences: which are the most important experiences to drive
spend, loyalty and share?
The study will be released at the end of 2011. Reserve your copy today!
For the past 5 years The Verde Group and the Baker Retailing Initiative at the Wharton School of the University of Pennsylvania have been exploring North American shopping experiences and how they grow or diminish shopper loyalty, value and retailer brand reputation. The collected Executive Briefs this research program are now available in a single volume: Dynamics of Retail Customer Dissatisfaction. Included are:
North America (2009)
"The Shopping Mall: A Study on Customer Experience" (2008)
"He Buys, She Shops: A Study of Gender Differences in the Retail (2007)
"The Sales Associate" (2007)
Click below to download your copy of Dynamics of Retail Customer Dissatisfaction.
