North American retailers are investing hundreds of millions of dollars to deliver an integrated retail brand experience across channels. But definitive learnings on the requirements and behaviors of the multi-channel shopper are in short supply. This new research study conducted by Verde and the Wharton School of Business will profile the characteristics, preferences and behaviors of the "multi-channel shopper" vs. the "single channel shopper" and provide new insights on channel strategies retailers can use to grow multi-channel shopping behaviors. Areas of focus:

Prevalence and circumstances of cross-channel shopping-to-buying
     behaviors
Expectations of multi-channel shoppers as they navigate the cross-channel
     shopping experience
How retailers cultivate multi-channel shoppers through carefully crafted
     channel experiences: which are the most important experiences to drive
     spend, loyalty and share?

The study will be released at the end of 2011. Reserve your copy today!

For the past 5 years The Verde Group and the Baker Retailing Initiative at the Wharton School of the University of Pennsylvania have been exploring North American shopping experiences and how they grow – or diminish – shopper loyalty, value and retailer brand reputation. The collected Executive Briefs this research program are now available in a single volume: “Dynamics of Retail Customer Dissatisfaction”. Included are:

Discovering “WOW” – A study of great retail shopping experiences in
     North America (2009)
"The Shopping Mall: A Study on Customer Experience" (2008)
"He Buys, She Shops: A Study of Gender Differences in the Retail” (2007)
"The Sales Associate" (2007)

Click below to download your copy of “Dynamics of Retail Customer Dissatisfaction”.